gloom is a weather forecast from the future, showing what our future forecast will look like if we continue to muddle through life, ignoring the climate crisis.

The gloom campaign spans environmental, packaging and digital outputs. The campaign aims to provoke thought, amuse, and possibly annoy, with the hope of making people re-consider their passivity in the face of the ongoing climate change crisis, and become actively engaged with the many ways they can help at a larger scale.

This project was shortlisted in the Visual Communication category for the Global Design Graduate Show 2022, and commended in the 2022 IDI awards.
Sound Design by
Adam Butler